My Love Letter to Daytime TV

Dear Daytime Tv of My Childhood,

The world and the Powers that Be want you to change. Disappear. Become more…real.

I disagree with this decision wholeheartedly and am doing what I can to fight the good fight. We’ve got allies in high places, and all the “little people” are doing what we can to save you.

I, for one, want you to stay the way you are. You are, and you have been for 30 years, my escape, my inspiration. Since the moment I came home from my one and only day at preschool, and sat down to see Julie Williams'(Susan Hayes, DAYS) face on the screen.

You have been there to comfort me when I was sick. You have also been the REASON I was “sick” on many an occasion. You have added romance to a life where previously there was none.

I was upset when Another World went away and Days of Our Lives lost its damn mind, so I sought sanctuary at ABC, with three strong leaders of daytime. All My Children(Greg & Jenny forever!), One Life to Live(how can you not love Tess? And Todd? And Blair? And-) General Hospital, where the women look good AND run the show, and the men look good and back up their women.

I have been faithful to the three ABC soaps for the past several years, recording days and days on an old VHS so I don’t miss what happened with Dorian and David or Kendall and Zack. So it’s understandable that I am upset with the news of One Life to Live and All My Children’s cancellations. I cried like I had just lost my best friend. I started shaking, got furious, and got pro-active. I was not about to take this lying down, ESPECIALLY not when the man who made this decision wants to treat us like trained animals and force us to watch what HE wants us to watch. (I love you, Tim Gunn, but I do NOT need a lifestyle show)

So. There is a Facebook campaign. Twitter is heated with #saveoursoap hashtags #fireFrons is another popular one. There are petitions. If you want to help Save Our Soaps, then just jump in. The more physical letters the better. Email, call, write your local affiliate that their ratings will be going down after the shows are gone. Warn them about the money they will be losing. Talk to their ad department. Email the sponsors whose commercials air during our shows. Tell THEM not only will you boycott their products, but there is no reason for them to watch daytime tv anymore, once the shows are gone.

Write the crew. Write the actors. Send a letter to the writers, thanking them for what they’ve been doing. It’s not a sign of giving up, it’s sending our support to THEM. Several hundred people will soon be unemployed. They could use our support as well.

Dearest Daytime, I am urging everyone I can to speak up and make their displeasure known. If the viewers get into an uproar and start bringing money into the fray ( THANK YOU, HOOVER!) they will listen with both ears. You don’t mess with a businessman and his money.

I dare say, my dearest daytime tv, we have learned a thing or to in our time.

Keeping Romance Alive,
Samantha Jane

If you are interested in helping save One Life to Live and All My Children, I’ve gleaned the following info from other SOS sites.

Robert A. Iger
President and CEO
Walt Disney Company
500 S. Buena Vista Street
Mail Stop 1062
Burbank, CA 91521

Anne X. Sweeney
ABC Television Network
500 S. Buena Vista Street
Burbank, CA 91521

Brian Frons
ABC Daytime Programming
500 S. Buena Vista Street
Burbank, CA 91521

Proctor & Gamble

Dave McCracken
NA MDO External Relations
One Procter & Gamble Plaza
Cincinnati, OH 45202
Phone: 513-983-6248

Marie-Laure Salvado
Director, External Relations North America MDO
One Procter & Gamble Plaza
Cincinnati, OH 45202
Phone: 513-893-7643
Fax: 513-945-4412

Gerri Cunnigan
NA MDO External Relations
One Procter & Gamble Plaza
Cincinnati, OH 45202
Phone: 513-983-0816

Kimberly Clark

Kimberly-Clark Corporation
PO Box 619100
Dallas, TX 75261-9100
Phone: 972-281-1200
Fax: 972-281-1490

Colonial Penn

Colonial Penn Life Insurance Company
399 Market Street
Philadelphia, PA 19181
Phone: 1-877-877-8052

And let’s not forget Disney’s Board of Directors. If thousands of angry soap fans suddenly decided to boycott their products, how would they feel about cancelling the soaps. Board members who run or are on the board of other companies who you can contact are:

John S. Chen
Sybase Inc.
Sybase, United States Headquarters
One Sybase Drive
Dublin, CA 94568
Phone: 1-800-SYBASE5 (792.2735) or 1-925-236-5000

Judith L. Estrin
2455 Augustine Drive
Santa Clara, CA 95054
Phone: 408.490.1000
Fax: 408.562.0080

Steve Jobs
Apple, Inc.
1 Infinite Loop
Cupertino, CA 95014
Phone: 408.996.1010

Fred H. Langhammer
Estee Lauder
767 Fifth Avenue
New York, NY 10153
Phone: 212-572-4200

Aylwin B. Lewis
Potbelly Sandwich Works
222 Merchandise Mart Plz
23rd Floor
Chicago, IL 60654
Phone: (312) 951-0600

Monica C. Lozano
impreMedia, LLC
700 S. Flower Street, Suite 3000
Los Angeles, CA 90017
Phone: (213) 622-8332

Robert W. Matschullat
The Clorox Company
1221 Broadway
Oakland, CA 94612
Phone: (510) 271-7000

Robert W. Matschullat
Visa Inc.
Visa Inc
900 Metro Center Blvd.
Foster City, CA 94404
Phone: 650-432-3200
Fax: 650-432-7436

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